B2B Journalism
The end goal is to support women in the workplace, but the data-analytics company approach is also more universally inclusive.
A look at how its campaign turned into a ready-made platform, tripling engagement while serving its employees during a crisis.
Journalism/Blogging
There’s a curious niche that started sprouting more work with all the self-isolating and DIY projects going on. It’s the home and garden niche.